Kray Designs (our design team name) was hired by
Geneva Hotel to re brand their 1 star hotel and design it
into a 4 star hotel. We wanted to make a change for the
better by recreating this hotel into a beautiful boutique
hotel that can cater to the lively crowd of Miami. Because
the crowd is younger we wanted to go with a contemporary
and clean design for that specifi c driven aesthetic.
Geneva will be all about the pursuit of modernity, and
encapsulating the youthfulness that many cherish.
Starting from the logo we found ways to work with the
location of the hotel and incorporate the vibrant energy
from Miami into our designs. We did not want clients to
forget what a stay in Miami might be like. So as designers
it is our job to re brand this hotel and enhance your
experience in Miami.
Collaborative team project including: