When putting your fi nances in someone else’s hands you want someone you can trust. Someone who is knowledgeable, can work well and communicate with you. This is the kind of image Alex Mcfayden wants to portray to his future clients.
How we rendered that visually was starting with two strong colors. An nice olive green and charcoal black. Using Alex’s initials and the two colors chosen we were able to come up with the M as a logo. Half green and half black the to sides of the M meet as if they were shaking hands thus creating a symbolic representation for trust.