Concept
When putting your fi nances in someone else’s hands you
want someone you can trust. Someone who is knowledgeable,
can work well and communicate with you. This is
the kind of image Alex Mcfayden wants to portray to his
future clients.
+
Rationale
How we rendered that visually was starting with two
strong colors. An nice olive green and charcoal black.
Using Alex’s initials and the two colors chosen we were
able to come up with the M as a logo. Half green and half
black the to sides of the M meet as if they were shaking
hands thus creating a symbolic representation
for trust.
