Now you may be asking, why might a Minor Hockey Association be involved with something like Puttin’ on the Ritz.? Well for an annual fund raiser of course. With a concept like this you see classy, but fun, possibly quirky, or even sassy. With a particular event such as this there needs to be a communication to both the team players who are involved as well as the wonderful parents who give their support.
Being able to grab two different kinds of demographics can be a challenge. But a solution can always be found within design. Creating a monochromatic feel with a splash of colour helps bring out a hierarchy of important details. A nice image of a classy gala as a background creates the atmosphere. Organizing information in a nicely typeset format keeps the class as well as an easy focus for information. Bringing out the more important details, ones that might catch the younger demographic, in colour not only in type but through the imagery as well can defi nitely catch someone’s attention. Thus creating a combination of eye-catching design for two very different demographics.